Industry Analysis
Google Added Five Link Formats To AI Search. Two Gates Decide If You Qualify
Google says AI Mode will link out more. Most of it routes through surfaces with eligibility rules, and plenty of client sites quietly fail them.
Latest Posts
Industry Analysis
Google Is Feeding Your Rank Tracker Fake Results. Here Is The Data
Since 20 September, 8% of results pages served to rank trackers came back with the results swapped out. The spam update hid it completely.
Algorithm Updates
Google Just Defined “Effort”. Read The Clause About Your Systems
Google changed its guidance on scaled content three times in a week. One clause credits the systems behind a page, and most coverage skipped it.
Algorithm Updates
Google’s September Spam Update Is Still Running. Here’s Why That Matters
Google’s three previous spam updates finished in under three days. This one has a two-week window and is still open. What that means if you publish at scale.
Technical SEO
Cloudflare Just Un-Blocked Googlebot: What Changed on 15 September
A Training block was set to take Googlebot with it, then Cloudflare shipped Disallow AI Training the same day. What applies to your sites, and the audit to run.
AI Search
Google Search Console's AI Reports Went Global: What the Data Really Shows
Google's Generative AI performance report and AI opt-out toggle are now live worldwide. What the impressions data supports, the three gaps, and the mid-August logging bug.
AI Search / GEO
OpenAI Quietly Rewrote How ChatGPT Searches the Web — Here's What Changed for GEO
OpenAI swapped ChatGPT's JSON search format for a compact query language in August 2026. What changed, and what agencies running AI SEO should adjust.
SEO Strategy
Zero-Click Search: How to Measure and Respond When Nobody Clicks
Impressions hold steady while clicks fall. How to measure your zero-click exposure, adjust your strategy, and explain the numbers to clients.
SEO Strategy
Agentic SEO: What Changes When an AI Agent Does the Work
Agentic SEO means an AI agent runs multi-step SEO work, not just drafts. What it handles well, where it fails, and how to vet vendors that claim it.